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Merchant of Record advisory for selling abroad

Selling abroad brings tax, VAT or GST, payments and compliance that get complicated fast. A Merchant of Record takes that on as the legal seller. We help you decide whether you need one — and set it up — as advisors.

A laptop on a wooden desk showing a world map, below a cork world map on the wall, suggesting cross-border selling
We are not your Merchant of Record. We advise on whether an MoR model fits, help you weigh the trade-offs, and connect you with specialist providers. The MoR itself is always a dedicated, regulated partner — never us.

What Merchant of Record (advisory) means here

Cross-border selling can trip you up on tax, VAT or GST, payments and local compliance. A Merchant of Record (MoR) can absorb all of that by becoming the legal seller — but it is not always the right answer, and the terms matter.

We are advisors here, not the seller of record. We explain in plain words what an MoR does and does not cover for your case, lay out the options honestly, and if one fits we help you choose and onboard a specialist provider.

What’s included

  • Plain-words explainer. What a Merchant of Record does and does not cover for your specific case.
  • Where you stand. Which markets, taxes and rules actually apply to what you sell and where.
  • Options & trade-offs. A Merchant of Record versus handling it yourself, with the cost and control implications.
  • Partner selection & setup. A shortlist of specialist providers, help reading their terms, and coordinating the hand-off into your store.

How it works

  1. We review your cross-border plans.
  2. We lay out the options honestly, Merchant of Record or not.
  3. If one fits, we help you choose and onboard a specialist.
  4. We stay on hand as your advisor, not as the seller of record.

Frequently asked questions

The questions store owners actually ask us before starting.

Are you my Merchant of Record?

No. We advise on whether a Merchant of Record model fits and help you set it up. The Merchant of Record itself is always a dedicated, regulated partner - never us.

What does a Merchant of Record do?

It becomes the legal seller for your cross-border sales, taking on tax, VAT or GST, payments and compliance. We explain in plain words what it does and does not cover for your case.

How do I know if I need one?

We look at which markets, taxes and rules apply to what you sell and where, then lay out the options honestly - a Merchant of Record or handling it yourself - with the cost and control trade-offs.

Can you help me choose a provider?

Yes. We shortlist specialist providers, help you read their terms, and coordinate the hand-off into your store.

What is your role once it is set up?

We stay on hand as your advisor, not as the seller of record.

How do I get started?

Send a few lines about your store through the contact form and we will set up a short scope call.

Selling abroad, advised honestly

Tell us where you want to sell. We’ll tell you honestly whether a Merchant of Record fits — and help you set it up if it does.

Talk to us